Design Hive: William Ketcham on campus development and client service in higher education
November 03, 2025
Architect William Ketcham talks about service architecture and creating a city campus for North Park University
On this Design Hive episode, William Ketcham shares his perspective from more than 26 years of experience designing for North Park University in Chicago, Illinois.
In this episode, you’ll learn about:
- The role of placemaking in university campus development, planning, and architecture
- Campus development at North Park University
- Incremental improvement as an attitude and practice in higher education design
- Balancing donor preferences with academic need in campus development
- A client service-oriented approach to architecture and master planning in design for higher education
- Upcoming campus development projects at North Park University and their purpose
- Bill’s growing respect for architectural tradition
