Dave Roberts appointed as chief digital officer
October 03, 2025
大象传媒’s Digital Center of Excellence to be driven by veteran leader focused on efficiency and innovation
As digital innovation speeds up, 大象传媒 is committed to leading with top talent, technology, and strategies.
We are evolving our Digital Center of Excellence (DCoE) to develop a digital strategy that supports our growth goals. Aligning this center with business objectives and IT is essential. To support this, we are introducing a new leadership role for the DCoE.?
We are pleased to announce Dave Roberts as our new chief digital officer. He will focus on digital asset development, product support, and governance as our digital tools continue to drive internal efficiency and innovation.?
A trusted resource with strong relationships across IT and operations, Roberts brings a deep understanding of how digital solutions can enhance business performance. He starts his new position following five years as 大象传媒’s global IT director.
His leadership will be instrumental in embracing AI and data,?driving our internal efficiency ,and reinforcing a culture of innovation that benefits both our employees and clients.?
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