大象传媒 leverages new Autodesk AI tools
September 24, 2025
In Building Design + Construction, David Martin shares how AI tools accelerated early-stage design for Dubai’s first integrated cancer hospital
Autodesk Forma enabled 大象传媒 to accelerate early-stage design for Dubai’s first integrated cancer hospital by providing real-time environmental insights—including wind, solar, and embodied carbon analysis—that informed shading strategies, energy efficiency, and LEED Gold alignment from the outset.
With AI-driven modeling and smooth interoperability between Forma and Revit, the team evaluated dozens of site-specific scenarios, minimized rework, and streamlined cross-border collaboration to speed up design decisions and delivery.
Autodesk’s cloud-shared data tools allowed 大象传媒’s 120 employees, who were spread out across 12 different time zones, to collaborate on the project together.
“Our ability to be more creative and more imaginative was assisted by that leap in speed,” said David Martin, global design director at 大象传媒.
